Course Details
DIGITAL MARKETING
Course Synopsis
In Digital Marketing, explore key strategies in social media, content creation, SEO, email marketing, and more. Acquire practical skills to effectively reach target audiences, enhance brand presence, and drive online success.
Required Textbooks
- Dave Chaffey and Fiona E. Chadwick, “Digital Marketing: Strategy, Implementation and Practice”, Pearson.
- Eric Enge, Stephan Spencer and Jessie C. Stricchiola “The Art of SEO”, O’Reilly.
Completion Criteria
After fulfilling all of the following criteria, the student will be deemed to have finished the Module:
- Has attended 90% of all classes held
- Has received an average grade of 80% on all assignments
- Has received an average of 60% in assessments
- The tutor believes the student has grasped all of the concepts and is ready to go on to the next module.
Prerequisites
- There is no prior educational level requirement for this course.
