DIPLOMA IN DIGITAL MARKETING

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Course Synopsis

Digital marketing has several benefits for business. From reaching more customers to generating higher revenue. Digital marketers can help with tasks like setting up a company's website and running advertising campaigns that will encourage traffic while also providing you the opportunity at in-creased profits through various sales channels. In many ways today’s society is becoming increasingly technological; it seems almost natural than when we think about how quickly technology changes nowadays especially given all tis recent advancements in hardware and software.

Required Textbooks

1. "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick
2. "Digital Marketing: Strategy and Implementation" by Dipesh K. Pradhan
3. "Digital Marketing: Concepts and Practices" by Sujit Baniya

Completion Criteria

After fulfilling all of the following criteria, the student will be deemed to have finished the Module:

1. Has attended 90% of all classes held.
2. Has received an average grade of 80% on all assignments.
3. Has received an average of 60% in assessments.
4. The tutor believes the student has grasped all of the concepts and is ready to go on to the next module.
5. There is no prior educational level requirement for this course